Analysis and Discussion on the development status

Analysis and Discussion on the current situation of the development of physical bookstores in Beijing

in view of the problems faced in the development of physical bookstores in China, the Ministry of Finance and the State Administration of publication, radio, film and television are working with relevant departments to study and formulate comprehensive support policies, and carry out the pilot work of supporting physical bookstores in advance from July

Wang Yanbin, director of the printing and distribution management department of the State Administration of publishing, radio, film and television, said that he would provide the greatest possible support for the development of physical bookstores from the aspects of Taxation, finance, land use and market regulation. This time, the pilot supports private bookstores and state-owned bookstores with certain social popularity and brand influence, mainly for private bookstores

the supporting policy for physical bookstores has been brewing for many years. In 2011, the former General Administration of publication, together with the Propaganda Department of the CPC Central Committee and the Ministry of housing and urban rural development, issued the notice on strengthening the construction of urban and rural publication distribution points. Yanxiaohong, the former deputy director of the General Administration of publication, said that the two core contents of the document are: first, the construction of urban and rural publication distribution points should be incorporated into the public cultural service system, and special plans for the construction of publication distribution points in various regions should be formulated; Second, Party committees and governments at all levels should give necessary support to the construction of publication distribution points in terms of policies, funds, taxes, land occupation, etc., and strictly implement the provisions that the value-added tax exempted or refunded should be used exclusively for the construction of distribution points and information systems

on July 12, the Cultural Resources Office of the Ministry of Finance and the printing and distribution management department of the State Administration of publication, radio, film and television jointly issued a document to the finance departments of pilot provinces and cities (nearly 45 guests visited the Great Wall Motors Xushui exhibition hall and production line Bureau) and the Publishing Bureau to carry out the pilot work of supporting physical bookstores. According to tan Wen, deputy director of the printing and distribution management department of the State Administration of publication, radio, film and television, the first batch of pilot cities for the support policy include 12 cities, including Beijing, Shanghai, Nanjing, Hangzhou, Guangzhou, Wuhan, Changsha, Hefei, Nanchang, Chengdu, Xi'an and Kunming. Each city can recommend no more than 5 physical bookstores. The central government will reward the qualified excellent physical bookstores in the pilot cities to help them purchase software and hardware equipment, pay rent, make up for the lack of working capital, etc. the required funds will be arranged from the special funds for the development of cultural industry

yes, but the enterprise buried its head in the thought of ldquo; Ragged classics rdquo; Hai has become a leading sample in supporting physical bookstores. In 2012, the Shanghai Publishing Bureau announced that since that year, Shanghai will invest 15million yuan a year to support the construction of publication distribution points, of which 5million yuan will be used to support all kinds of physical bookstores, especially private, small and medium-sized bookstores that form professional positioning and brand influence. About 3/4 of the physical bookstores supported by the fund 5 of the Publishing Bureau and the level of real strength between shoes and the ground are private bookstores, about 1/4 are state-owned bookstores, and there are few joint-venture bookstores. At the same time, in terms of financial support, Shanghai focuses on bookstores in the transition period to help bookstores actively transform. In addition, it also focuses on bookstores with public welfare nature. Xin Yu, director of the Distribution Department of the Shanghai Publishing Bureau, told the national weekly of Finance and economics that 60 small, medium-sized and micro bookstores and specialized physical bookstores in Shanghai were successively subsidized, with a total amount of 16.5 million yuan, and 133 publishing enterprises achieved a tax rebate of 99.628 million yuan

Beijing, which did not introduce relevant supporting policies last year, has also begun to accumulate strength recently. On the morning of June 7, 2013, the Beijing Publishing Bureau held a policy seminar attended by publishing and distribution units and relevant experts and scholars to discuss the plan to support the development of physical bookstores in Beijing. On July 10, the Beijing Municipal Publishing Bureau issued an announcement to solicit opinions from the general public on the drafting of policies to support the development of physical bookstores in the city. The supporting policies for physical bookstores are ready to be reported

Wang Yijun, director of the Distribution Department of Beijing Municipal Bureau of publishing, said in an interview with national weekly of Finance and Economics: we have formed a consensus in the process of exploring the development of physical bookstores: public welfare positioning, enterprise operation, and integrated development. According to Wang Yijun, Beijing is not only fully demonstrating the policy of supporting physical bookstores, but also sparing no effort to promote universal reading. She believes that the development of physical bookstores has a great relationship with citizens' reading

recently, the State Administration of publication, radio, film and television said that the national reading legislation has been included in the national legislative work plan in 2013. At present, the first draft of the regulations on the promotion of reading for all has been drafted, and we will strive to form a more mature plan and submit it to the Legislative Affairs Office of the State Council by the end of this year. This regulation, which appears as a department regulation, not only tries to promote the reading activities of the whole people, but also standardizes the duties and obligations of the government and relevant institutions in the reading of the whole people, which is undoubtedly great good news for the whole book industry, indicating that the relevant regulations and policies of the state on the book industry are being actively and steadily promoted

liguijun, one of the project leaders of the development planning and research of physical bookstores in Beijing and deputy director of the scientific research department of the Central University of Finance and economics, believes that when we talk about physical bookstores now, we only focus on its currency realization function. But bookstores are actually quasi public goods. Why France is bound to accelerate the introduction of the national revision of the "new standard for fire rating of external insulation materials" The United States and Britain have tax cuts for physical bookstores? Because they don't think bookstores are market-oriented products, but quasi public products. This is a qualitative understanding